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5 Korean Beauty Brands at Bergdorf Goodman

The pop-up at Bergdorf Goodman features 5 K-Beauty brands curated by Peach & Lily’s founder Alicia Yoon.

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By: Marie Redding

Senior Editor, Rodman Media


Bergdorf Goodman is the latest retailer to embrace the Korean beauty craze with a new in-store pop-up shop by Peach & Lily that will be at its flagship location in NYC through Spring 2018.

Peach & Lily’s founder Alicia Yoon is an esthetician and expert on the latest K-beauty trends and innovations. She travels to Korea every other month to walk the streets, talk to locals, and meet with top R&D labs to discuss the newest must-have Korean skincare products.

Bergdorf Goodman recruited Yoon to choose five brands for the in-store experience, four of which are only available on Peach & Lily’s website and will be in-store exclusives for the retailer.

The 5 K-beauty brands featured at Bergdorf Goodman are Femmue, Eco Your Skin, Abib, Jungsaemmool and Atoclassic. Learn more about them in the slideshow above – and see each brands’ packaging.

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